- Business Planning Overview - Target Marketing - List Development - Client Acquisition Activities - Goal Setting - Time Blocking - Keeping Score - Developing Your Value Proposition
- Client Acquisition Strategies Overview - Prospecting Your Personal Network - Prospecting Your External Network - Preparing for Telephone Prospecting - Getting Through to the Decision Maker - Making Contact and Getting the Appointment - Addressing Concerns
- Conducting Meetings Overview - The Understanding Meeting Overview - Agenda Statement and Value Proposition - Understanding Your Prospect - Concluding the Understanding Meeting - Preparing for the Presentation Meeting - The Presentation Meeting - Addressing Concerns and Closing